Adrea Laroche hires me for her new Kickstarter campaign.
I was sitting across from Adrea and Chad Laroche at my office on a Fall evening just before the pumpkin spice latte was released. We broke out our iGadgets and began to discuss Adrea’s future. Notable Nashville producer Paul Buono and Adrea have been crafting her latest EP and you could sense the excitement in Adrea’s voice – this was going to be a breakthrough project.
Such endeavors aren’t cheap, so Chad and Adrea thought Kickstarter would be a great avenue to help raise the necessary funds to complete her new album.
The barista churns out the comforting sounds of steam and milk colliding in a stainless steel pitcher when Adrea hits me with:
“I need a new video that really captures who I am.”
This project was exactly the kind of art I enjoy creating. I was not only charged with capturing Adrea’s personality on film, I had to sell her too. The viewer needed to know from watching the video that this girl has the goods. She can sing, she can carry herself with poise and confidence, and clearly, her music is coming from deep inside her. In short, she is worth the investment.
Chad and Adrea are awesome people. My Wife and I have grown closer to them through this little project and I gained much more through this experience than just another client.
Shot on the 7d in three locations: Main Street Lexington, Kentucky, and two different spots at Keeneland Racecourse. I wasn’t happy with the mise en scene in our original script which put Adrea in downtown Lexington (too busy and distracting), so we moved to a quieter, country setting. This made the entire video feel more warm and organic. I shot with an 18-135 lens, f3.5, 1/250, at 24 fps. I added the film look (contrast and grain) in post. Not bad for the cheap lens I was using.
